About us

Founder & Director

Under the leadership of Mel Telecican, an experienced and well respected law firm marketing strategist based in Brisbane, the team at Loyalest are known for assisting law firms across Australia to boost their online rankings and attract more of the clients they want.

Over the years we have learned a great deal about law firms and the people behind them. We have had the pleasure of assisting a range of firms with their strategy and execution of marketing initiatives across family law, succession and estate planning law, business and commercial law, property law, intellectual property law, employment and HR law and taxation law.

Our team are committed to continuous improvement, regularly upskilling in the areas of marketing that have the most relevance for law firms. Where we work best is at the intersection of evidence-based research and customer experience optimisation. 

Helping law firms win clients and become the law firm of choice is what we do best.

Firms We Work With

We currently provide law firm marketing for firms in Brisbane, Sydney, Canberra, Melbourne and Perth, as well as several regional centres. 

Over the years we have found that we are a good fit with firm owners who have been in their business for a minimum of 3 years. They typically have one or more Partners to share management responsibilities and three or more other lawyers on their team.  That being said, we also have a handful of long-term clients who are two and three people teams.

Our Values

High Standards & Accuracy

It is not enough to do good work. Executional excellence is core to our success.

Act With Integrity

We know that when we work with law firms we are an extension of the team. We treat our partnerships with respect.


We know it takes people with different ideas, strengths, interests and cultural backgrounds to get the best results for our business and the firms we work with.

Remove Complexity

We are dedicated to finding ways to make our process easier for the people and firms we work with.

Optimal Outcomes

Focus on and regularly revisit the firms’ objectives and their target market to drive optimal results.

Continuous Improvement

We work in a changing digital landscape so we approach our work with curiosity – determine what works, what is trending and emerging best practices.

We work with

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