About us

Founder & Director

Under the leadership of Mel Telecican, an experienced and well respected marketing strategist, we help law firms to scale their reputation and attract more quality clients.

Over the years we’ve learned a great deal about law firms and the people behind them. We have had the pleasure of assisting a range of firms with their strategy and execution of marketing initiatives in family law, succession and estate planning law, business and commercial law, property law, intellectual property law, employment and HR law and taxation law.

We are committed to continuous improvement, regularly upskilling our team in the areas of marketing that have the most relevance for law firms. We are about data driven decision-making coupled with customer experience optimisation. We are committed to continuous improvement to maximise our clients’ market prominence.

SEO-optimised content marketing that positions law firms as the go-to in their market. That is what defines us.

Our Values

High Standards & Accuracy

It is not enough to do good work. Executional excellence is core to our success.

Act With Integrity

We know that when we work with law firms we are an extension of the team. We treat our partnerships with respect.


We know it takes people with different ideas, strengths, interests and cultural backgrounds to get the best results for our business and the firms we work with.

Remove Complexity

We are dedicated to finding ways to make our process easier for the people and firms we work with.

Optimal Outcomes

Focus on and regularly revisit the firms’ objectives and their target market to drive optimal results.

Continuous Improvement

We work in a changing digital landscape so we approach our work with curiosity – determine works, what is trending and emerging best practices.

We work with

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