Strategy & Coaching

Law firm marketing strategy and business development is a highly specialised area. Mel Telecican, the Director of Loyalest offers online Strategy & Coaching sessions for lawyers, practice managers and partners who are looking to improve their market prominence.

Mel began working with lawyers on their law firm marketing and business development in mid 2014 and has increasingly worked with lawyers, eventually leading to Loyalest becoming a marketing agency specifically for the legal industry.


Law Firm Marketing and Business Development Support

Areas that Mel assists with in Strategy or Coaching Sessions:

  • Legal Business Development
  • Social Media 
  • Content Marketing
  • Website Planning & Content
  • Search Engine Optimisation
  • Marketing Automation
  • Email Marketing
  • CRM
  • User Experience (online navigation pathways)
  • Client Experience Optimisation
  • Reputation Management
  • Accountability
  • Feedback
  • General Q & A relating to legal marketing
  • General Q & A relating to business development strategies


Strategy & Coaching is available in one-off sessions and 12 month coaching pages.

Just as your clients seek the advice of lawyers to maximise their chances of an optimal outcome, there is a lot to be gained from having an additional person thinking strategically alongside you, offering up-to-date information and a fresh perspective for your business strategy and marketing.

Whether you’d like to work with Mel on a specific business or marketing objective, seek guidance about how to get a marketing initiative (or five!) into action, or get some solid marketing insights and feedback on your own in-house marketing, support from Mel may be the perfect solution for you at your stage of business.

Mel Telecican


Mel and the team at Loyalest have been assisting my firm with marketing tools and techniques for many years now and I can’t recommend their skill and knowledge highly enough. A really great service for legal practices looking to position themselves in the marketplace using online marketing strategies.”

Clarissa Rayward, Director of Brisbane Family Law Centre and Happy Lawyer Happy Life Community

Law Firm Marketing Strategy Topics

lawyer talking to female colleagues about how to grow a law firm
How to grow a law firm you are proud of (and that loves you back!) My 5 tips. Find the article here  
meeting new client after business development strategies for law firms
8 proven business development strategies for law firms. Find the article here  
glowing bulb that symbolises law firm thought leadership
Law firm thought leadership: Why practices are investing in thought leadership marketing. Find the article here

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