Articles

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Law Firm Marketing: Organic SEO vs Paid SEO

SEO is an enormously underutilised area of marketing in law firms across Australia. The law firms that use it well can gain incredible results. This article will explore the differences between organic SEO and paid SEO such as Google Adwords for law firms. It is also intended to help you decide on which law firm SEO pathway is ideal for

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Which are the best social media platforms for law firms in 2021?

Which are the best social media platforms for law firms? Before determining the best social media platforms for your law firm it is helpful to know that there are three key categories of social media. The first is social media networking platforms such as Facebook, LinkedIn and Twitter. Then there are photo sharing platforms like Instagram and Pinterest and then

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How do law firms get clients?

Whether you’re starting out with a new boutique firm,  you already have an established business or perhaps you are in a new role, you may have been asked to investigate new client acquisition and business development strategies for your law firm.  In this article, I cover five key tips to help you get more clients to your law firm. Tip

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Why SEO is a necessity for law firm and legal websites in 2021

Large Enterprise, Medium and Small Law Firm SEO SEO stands for Search Engine Optimisation. That is, when anyone searches online to find a product or service, search engines like Google, Bing or Yahoo provide results that it deems the most relevant. Search engine optimisation is not just one process. It is a range of processes that can be undertaken to

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Top Legal Websites: 5 Things They Have That You Need

To ensure that you get a high-performing legal website, you need two components – put simply, a combination of what you can and cannot see. The success of your website comes from not only what your target market will see and read when they land upon your website but is also based on how well your website has been set

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5 Law Firm Marketing Errors & Oversights – What to Avoid in 2021

I have been working with law firms on their marketing strategies and initiatives for the last four years and I see some common mistakes that law firms make with their brand building and marketing. I hosted a webinar along with Clarissa Rayward on this topic in June 2020 and I thought it would be helpful to compile the key points.

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Should we be marketing during Covid-19 or giving it a rest?

This week we’ve been reviewing and in some cases, pausing planned content for our clients. Why? Because some topics, had we proceeded, may have been perceived as poorly timed or insensitive given the current climate. For instance, an article and social media content we were due to publish for a law firm client about death and wills, albeit helpful, can

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