I have been working with law firms on their marketing strategies and initiatives for the last four years and I see some common mistakes that law firms make with their brand building and marketing. I hosted a webinar along with Clarissa Rayward on this topic in June 2020 and I thought it would be helpful to compile the key points.

This week we’ve been reviewing and in some cases, pausing planned content for our professional services clients. Why? Because some topics, had we proceeded, may have been perceived as poorly timed or insensitive given the current climate. For instance, an article and social media content we were due to publish for a law firm client about death and wills, albeit